Delta Unveils First Stunning Song Aircraft And Announces Las Vegas Service
Ft. Lauderdale to Las Vegas Route to Start in August, Fares range from $119 to $299
ATLANTA --April 10, 2003-- Las Vegas Marks Song's 11th Destination Song, Delta Air Lines' new low-fare service, announced today the introduction of a new route from Ft. Lauderdale to Las Vegas.
John Selvaggio, president of Song, made the announcement at a ceremony to unveil the first of 36 Boeing 757 aircraft to be used for the Song product. Song will launch two daily roundtrip flights between Ft. Lauderdale-Hollywood International Airport and Las Vegas' McCarran International Airport on August 25, 2003. Introductory fares range from $119 to $299.
Song, which flies its maiden voyage from New York City to West Palm Beach on Tuesday, April 15, plans to introduce 144 daily flights by the fall of 2003. In addition to New York City, West Palm Beach, Ft. Lauderdale and Las Vegas, Song will service Boston, Washington, DC, Hartford, Fort Myers, Tampa and Orlando. Additionally, Song will service all three New York metro area airports - JFK, LaGuardia and Newark - the only low-fare air service to do so.
"We're excited to offer Song's high-quality service and low fares to customers travelling between two incredibly popular leisure destinations," said John Selvaggio. "We are committed to continued growth, and see this expansion as a huge step in bringing Song's unique service and innovative approach to people all across the country."
At today's ceremony in Atlanta, Selvaggio unveiled the first aircraft, painted with flourishes of lime-green on a white plane. The "flourish" is the original brand mark found in Song's logo. Song plans to utilize a fleet of 199-seat, all coach Boeing 757 aircraft at the average rate of one per week for 36 weeks beginning in April. Each aircraft will feature 33 inches of legroom, the most of any low fare product, and all leather seats. The aircraft interior is chambray blue, with accents of yellow, orange, purple and green, to create a fun and exciting travel environment.
Song is partnering with Matsushita Avionics Systems and EchoStar Communications Corporation and its DISH Network(TM) satellite TV service to provide a complement of on-board amenities, which when fully implemented will include: personal video monitors at every seat; all-digital, satellite broadcast programming; digitally streamed MP3 programming; pay-per-view programming available on demand; multi-player interactive games that allow play between passengers; and interactive iXplor moving map program with zoom capabilities and points of interest information and connecting gate information broadcast directly to personal in-seat video monitors.
Press Release: Delta Air Lines - April 10, 2003
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